BBC adaptive boxes

There’s a subtle new feature on the BBC
. This post at ia/ summarizes:

When you click a link in one of the blue boxes on the home page and then return to the homepage, that blue box will be a shade darker. The idea
is that over time the boxes will adapt to show you which areas you work with most, which seems like a form of personalization to me, adapting to user

When I first saw a web-browser, I was immediately impressed by link colours changing to indicate history. Sad but true. It’s a shame this built-in
navigational aid isn’t exploited on the BBC homepage too.